- Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer. Today, True Religion Brand Jeans is known not only for its denim, but also for its knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants and footwear that all have that vintage feel. UGG Australia – The roots of UGG Australia can be traced back to the sandy beaches of Byron Bay, where Australian surfers began wearing sheepskin footwear for warmth between sessions. Located on the eastern edge of the Australian continent, Byron Bay carves out a crescent of clear blue water that is separated into wonderful natural surf breaks with names like The Pass, Wategos, and Cosy Corner. In the late 1960’s and early 70’s surfers first discovered these breaks and came in small bands to ride the unique waves. In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love. The beaches of Southern California had long been an epicenter of a relaxed, casual lifestyle, a lifestyle that Brian felt was a perfect fit for his brand. So he founded the UGG brand, began selling his sheepskin boots and they were an immediate sensation. By the mid 1980’s, the UGG brand became a symbol of relaxed southern California culture, gaining momentum through surf shops and other shops up and down the coast of California, from San Diego to Santa Cruz. Breaking into the New York fashion world is no easy task. But by the early 2000's, UGG Australia began to take it by storm. The evolution of UGG from a brand that made sheepskin boots, slippers, clogs and sandals for an active, outdoor lifestyle to a brand that was now being touted as a symbol of a stylish, casual and luxurious lifestyle was swift. Much of this was due to a brand repositioning effort that transformed UGG into a high-end luxury footwear maker. As a fashion brand, UGG advertisements now graced the pages of Vogue Magazine as well as other fashion books. In the mid 2000's, the desire for premium casual fashion was popping up all over the world and UGG was now perfectly aligned with this movement. Fuelled by celebrities from coast to coast to wearing UGG boots and slippers on their downtime, an entirely new era of fashion was carved out. When the New York fashion community notices your brand, the world soon follows. The widespread love for UGG extended to Europe in the mid-2000 along with the stylish casual movement and demand for premium casual fashion. UGG boots and shoes were now seen walking the streets of London, Paris and Amsterdam with regularity.
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