Adidas Continues Collaboration With LEGO-Foot World UK

Adidas Continues Collaboration With LEGO

Sneaker enthusiasts can look forward to adding another collectable to their collection, however, this is a shoe that cannot be worn.
 
Continuing a creative partnership between the two companies, LEGO is due to release a brick version of the Adidas Superstar sneaker, complete with shoelaces and a shoebox, reports High Snobriety.
 
The Danish toy company’s designers have worked hard to remain faithful to the original Superstar shoe, recreating the iconic shell toe, trefoil logo, and the serrated Three Stripes mark of Adidas. There are even 17 extra parts, so collectors can build either a left- or right-foot sneaker.
 
When built, the LEGO model shoe stands at 12 centimetres high, and 27 centimetres long, and comes with a display stand, firmly placing it in LEGO’s realm of collectable kits.
 
Florian Müller, a senior designer at LEGO, in a statement: “As a kid of the 80s and growing up in the 90s, the Superstar sneaker with its rich street art culture was such an iconic item, and that's also when I got my first pair.”
 
“So when the collaboration with Adidas started I was super excited to work on this model.”
 
Müller added: "As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky.”
 
The announcement of the pending release of the kit comes a week after LEGO launched a 2,079-piece model of a typewriter with moving keys and carriage, and in recent weeks, the company debuted its first-ever LGBTQ+-themed set.
 
For sneaker fans who prefer real shoes over brick ones, Adidas is also releasing an Originals LEGO Superstar sneaker.
 
The shoe will combine Adidas' "archival aesthetics with the LEGO brand's instantly recognisable bricks," according to a press release.
 
The LEGO x Adidas Superstar is showcased in the silhouette's signature black and white colourway. Constructed from leather on the upper, the iconic sneaker features its customary design details, although some appear in the LEGO brick pattern, including the three stripes, shell toe, and heel tab.
 
The collaborative Superstar will be available in adult and kids sizing, alongside a highly detailed LEGO model of the shoe.
 
However, if the Superstar shoe is not your thing, Adidas and LEGO have other offerings, such as the forthcoming LEGO x Adidas Ultraboost ‘Colour’, available in white and blue, white and red, black and green, and black and yellow, each pair combines a Primeknit upper with suede overlays and features LEGO brick-inspired Three Stripes branding on the side.
 
There is also the LEGO x Adidas ZX 8000, which uses bright blocking and colourways that represent the LEGO we all played with in our childhood - and for some in our adult lives too!
 
The LEGO x Adidas Superstar is due to be released on 1 July, retailing at around £75, and can be bought online at the Adidas website.
 
It’s maybe not a ‘toy’ for children, but if you have any young sneakerheads and looking for Adidas kids trainers in the UK, visit our online store today
 
Image - Sneaker News

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