There are many occasions when fans of Nike footwear have reason to sit up and take notice. It could be when there is a new launch. It might be when a collection of Nike limited edition shoes goes on sale, or it might just be something like the launch of a film like Air, tracing the story of how the brand broke into the big time through its association with Michael Jordan.
However, there is one event that truly stands out, the annual Nike SNKRS Day. Nike has revealed that the 2023 edition will be taking place on Saturday, September 9th, with this year being the first one all its online members can access via the SNKRS app, wherever they live in the world.
Previously, the event has been confined to Europe, despite Nike being based in the US. App users are invited to “come through to celebrate the people, products and stories that connect us on 09/09/23.”
What that will involve remains to be seen, with some possible teasers and maybe the odd big reveal before the day itself arrives and provides some surprises. However, it may be that previous SNKRS Days will provide a hint as to what to expect. There could be re-launches, new shoe drops and some exclusives.
SNKRS Day 2022, for instance, brought four new releases and a whole host of live discussions and content surrounding them. The day began with the release of the Air Jordan 4 'Canyon Purple' shoe, with app users able to make an early purchase.
Following this was Air Force 1 ‘SNKRS Day’ in the early afternoon, the Air Max 1 'Tour Yellow'. These were both revealed in live shows and finally the Air Jordan 4 'Canyon Purple' was given its own live show. In the evening came the last drop, the Air Jordan 1 High OG 'Yellow Taxi'.
The global nature of this year’s event is one change from the previous five editions, the first having taken place in 2017. The other is that the date has moved. In previous years it was always on August 8th, so the late announcement that not has been moved back may catch some on the hop a little.
However, while that may leave some a bit frustrated that they have to wait longer, for others it may just make the build-up and anticipation that bit more tantalising. Either way, it is an event that simply cannot be ignored.
Annual themed days like this have been a growing feature of Nike’s calendar in recent years. For example, Nike Air Max Day is an annual event that takes place in March, celebrating the air max range and dropping new releases. It has been going on since 2014.
These dates certainly give Nike followers plenty to be excited about and SKRS Day 2023 will be bigger than ever. It remains to be seen if there will be some exciting new element of the coverage designed to reflect the fact that it is now a global event. But in any case, it is something not to be missed, even if you have to wait a month and a day longer for it.